SEO Interview Questions & Answers 2015

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Q1: Define Page Rank.

Page RankAns: PageRank is a set of algorithm for link analysis named after Larry Page and employed by Google search engine towards defining a numerical value from 1 to 10 to each component of hyperlinked documents like the world wide web. The value accepts only round figure that means decimal are not allowed. Page rank is calculated by their inbound links.

Q2: Establish a difference between PR & SERP.

Ans: PR is Page Rank which is defined by quality inbound links from other website or webpages to a web page or website as well as say the importance of that site.

SERP stands for Search Engine Result Page is the placement of the website or webpage which is returned by a search engine after a search query or attribute.

Q3: What do you know about Adsense?

Ans: Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of the website and audience. These advertisements are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.

Q4: What are the aspects in SEO?

Ans: The main aspect of SEO is divided into two classes: SEO On-Page and SEO Off-Page.

SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.

SEO Off-Page aspect is Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.

Q5: What do you know about RSS?

Ans: RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. 

Q6: How would you define Alexa?

Ans: Alexa is a California based subsidiary company of Amazon.com which is widely known for its website and toolbar. This Alexa toolbar congregates browsing behavior data and send it to website,

Q7: What is keyword density and what is the formula for knowing keyword density?

Ans:From SEO point of view, keyword density will definitely help to stand out your content from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.

Q8: What is robots.txt? 

Ans:Robots.txt is a text file. It is through this file, it gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.

Q9: What will you do, for the company website you are working for, decides to move all the contents to new domain?

Ans:The first step would be to update the previous site with a permanent redirect to new page for all the pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.

Q10: Can you optimize the website which has pages in thousand or millions?

Ans:From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.

Good Internal link structure

Generation of dynamic title and description

Dynamic XML sitemap generation