1. What do you mean by Analytics?
Analytics is the discovery and communication of different patterns in data. It helps us making better decision, it works like a customer's feedback to a particular product/service. Digital Analytics is a combination of mathematical statistics and computer programs.
2. What do you analyse most often in Google Analytics?
Google Analytics provides a lots of data and insights and every data pattern is important but still there are some areas where we can focus more like: - Traffic Sources - Bounce & Exit Rate - Top Performing Pages/Landing Pages - Unique Vs. Returning Visitors - Funnel & Goal Conversions - E-Commerce Tracking (If applicable) - Visitors Demography/Geography
3. What is a visit?
A visit is a browser session initiated by an actual visitor, the session timeout is 30 Minutes in Google Analytics.
4. What is a Search Depth?
The average number of pages visitors viewed after performing a search.
5. What is RPC?
RPC stands for Revenue Per Click, we use this parameter during the E-Commerce tracking.
6. What is event tracking?
Event tracking involves the Google Analytics code customization and is used to track a particular event/activity on a website like a click, file download or any other conversion.
7. Which is more important - Bounce Rate or Exit Rate
Both are almost equally important but still depends on the number of factors like a high exit rate of a contact page/thanks page or a funnel's end page is natural.
8. Where to include the Google Analytics code in the HTML & why?
just before the close body </body> tag, because the code will run only after the whole page body is loaded in the browser, thus it increase the quality of visit count and only an actual visitor is counted.
9. Difference Between Clicks and Visits
A Click is an event and a visit is a browser session initiated by an actual visitor.
10. What are analytics cookies
Cookies are the text files which are stored on the client computer.
11. What is the difference between a visit and a session?
As per the current standards, sessions and visits are the same thing, there is no difference. Whenever a visitor enters the site, a session starts and lasts for 30 minutes. This counts to 1 visit and 1 session.
12. What do you understand by assisted conversions?
On most of the cases, conversions do not happen using a single channel. often, more than one channel is included in a successful conversion. Assisted conversions helps us to get a clear idea as to which channels are involved in contributing a conversion. This is shown in the Multi Channel Funnel reporting tab in GA. Common channels contributing to conversions are direct, organic search, referral, not set, social network and email.
13. I want to track how many organic visits I am getting on a weekly basis for a predefined set of keywords. What is the best way to check that on a regular basis investing the least possible time?
We can create a custom dashboard and specify all the metrics and dimensions there. Creating a custom dashboard will save our time and allow us to check the status at any point of time during the week, month or day without applying filters every time.
14. How can I identify the keywords that are sending paid traffic to any site?
The keyword column displays traffic divided under paid and organic. We can easily identify the paid keywords by moving to the keywords section.
15. How will I identify the popular pages on my site?
The popular pages on the site are the top landing pages of my site. I can identify the top landing pages of my site by moving to the behavior section. This will display the top landing pages that are giving us the maximum visits
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